Photography portfolio website: how to curate, price and get enquiries

A photography portfolio website is judged in the first few seconds. Potential clients scroll, decide whether your style fits what they want, look for a price, and either send an enquiry or leave. Your photos do most of the work, but curation, clear packages and an easy way to get in touch decide whether that interest turns into a booking.

This guide covers how to choose and order your images, how to present packages and pricing, what your enquiry form should ask, how to help your photos appear in search, and the mistakes that cost photographers work.

Curating your photography portfolio website

Curation is the hardest part, because every image has a story attached. Clients do not see the story. They see whether the work is consistent and whether it looks like what they want to book.

How many images

There is no correct number, but a useful rule is: show enough to prove consistency, and not one more. Around 15 to 30 images per category is a common range. If a photo is only there because it was hard to get, or because you like the client, take it out.

Categories

Group your work by what people book: Weddings, Portraits, Brands, Events, Food. A couple planning a wedding should not have to scroll past product shots to find what they came for. Only show categories you want more of. If you are trying to move away from events, leave them off.

Sequencing

• Open each category with your single strongest image.
• Vary the rhythm: wide, close, detail, then wide again.
• Keep colour and editing consistent so the set reads as one body of work.
• End on a strong image too, not a filler shot.
• Ask someone outside photography to scroll it and tell you which images they remember. Those are your keepers.
• For weddings and events, a short sequence from one day shows you can tell a whole story, not just take a good frame.

On UniPage, the Gallery section can be a grid, a slider or a single column, with categories visitors can filter. The AI Editor can sort your uploads into categories for you, so you spend your time on the edit, not on dragging files around.

Presenting packages and pricing

Many photographers hide their prices, hoping to talk clients round on a call. In practice, people who cannot find any price often assume you are too expensive and do not ask. Some guidance on cost usually brings better enquiries, not fewer.

Common ways to show it:

For each package, list the length of the shoot, the number of edited images, how they are delivered, the turnaround time and the price. Three packages are usually easier to choose between than six. UniPage’s Cards section shows services with a photo, a price and a button, which suits packages well.

An enquiry form that saves you emails

A plain email address leads to messages like “how much for photos?”, followed by five rounds of questions. A short form gets you what you need in the first message. Ask for:

• Name and email
• Type of shoot (choose from your categories)
• Date, or a rough time frame
• Location
• Budget range
• A free-text box for anything else

Keep it short: every extra field loses a few people. Put the form after your packages, and link to it from the top of the page as well. On UniPage, the Booking section is this kind of form, and enquiries arrive in an inbox in your dashboard and by email. Reviews from past clients placed just above the form also help people take the last step.

Image descriptions and search

Search engines read text, not pictures. A portfolio of 40 images and two lines of text gives them very little to work with. A few habits help:

• Describe each image. Alt text such as “bride and groom walking through a vineyard at sunset in Tuscany” helps image search and screen-reader users. “IMG_4821” helps nobody.
• Say where you work. Most people search for a photographer with a place: “wedding photographer Lisbon”. Put your city and the areas you travel to in the text.
• Name your services in plain words. Write “family portraits” or “brand photography for restaurants”, the way clients would search for it.

Writing descriptions for every image is tedious. The UniPage AI Editor can write photo descriptions for you, which you can then check and adjust.

Speed and image size

Portfolios are image-heavy by nature, and many visitors arrive on a phone, often on mobile data. A page that takes a long time to show its first image loses people before they see your work.

• Export for the screen: around 2,000 pixels on the long edge is plenty.
• Use WebP or a well-compressed JPEG instead of full-size files.
• Never upload print-resolution files straight from your editing software.
• Test the page on mobile data, not just your studio Wi-Fi.

Common mistakes

• Showing everything. A large, uneven portfolio looks less skilled than a small, consistent one.
• No prices at all. People who cannot find a guide price often do not ask.
• Contact buried in a menu. The way to enquire should be visible without hunting.
• Old work at the top. Lead with recent shoots that match what you want to be booked for.
• No words at all. A sentence about who you are and where you work helps both clients and search engines.
• Forgetting the phone. Check every page on a small screen before you share it.

Putting it together

A strong photography portfolio website is mostly decisions: which images, in which order, at what price, and how people reach you. Once those are made, building the page can take minutes. Browse the UniPage templates for a look that suits your work, or start from the page for photographers, which opens with a gallery, packages and an enquiry form in place. You get a free address like yourname.unipage.me, and can connect your own domain on the Pro and Business plans; see pricing for details. If your clients mostly find you on Instagram, read how to get bookings from Instagram next.